Now-a-days communication is considered to be an important
human skill. The ability to communicate effectively has become one of the major
skills of a successful manager. An organization without the network of
communication is inadequate and incomplete.
The communication can be regarded as the motivating force
leading to industrial harmony and can be a device for controlling and taking
corrective action to ensure the accomplishment of the desired goals. Bernard
has called it the foundation of all group activities. In the words of George R.
Terry. It (communication) serves as the lubricant fostering for the
smooth operations of the management process
The Importance of Communication in Management can be judged
From the Following:
(1) Basis of Co-Ordination:
The importance of communication in the context of modern
industrial set up is enormous. The big organizations are designed on the basis
of specialization and division of labor. The work of the organization can be
carried out without interruption only through co-ordination.
Co-ordination is a must for the efficient functioning of an
enterprise. Co-ordination requires mutual understanding about the organizational
goals, the mode of their achievement and the inter relationships between the
work being performed by various individuals and all this can be achieved
through communication only.
(2) Smooth Working of An Enterprise:
Communication makes possible the smooth and unrestricted
running of the enterprise. All the organizational interactions depend upon
communication. If the persons engaged in performing the various tasks
understand it exactly in the same sense in which they are required to perform,
it can help in smooth running of an enterprise.
It is only the process of communication which makes
co-operative action possible. What objectives are desired, what activities are
required, how they will be done, who will do what and when, how people will
react to this, all depends upon the process of communication.
In the words of Herbert G. Hicks, Communication is basic to
an organizations existence—from birth of the organization on through its
continuing life. When communication stops, organized activity ceases to exist.
(3) Basis of Decision-Making:
Communication is the basic requirement for making decisions.
In its absence it may not be possible for the top management to take any
decision. Information must be received before any meaningful decision can be
made. Again to implement the decision effectively it becomes necessary to have
a good communication system.
Without effective communication it may not be possible to
issue instructions and taking effective steps to appraise the performance
achieved. Chester I. Barnard says that first executive function is to develop
and maintain a system of communication.
(4) Enhances Managerial Efficiency:
Communication is essential for quick and systematic
performance of managerial functions. The management conveys through
communication only the goals and targets, issues, instructions, allocate jobs
and responsibility and looks after the performance of subordinates. In the
modem days, the skill of communication has become an essential component of
(5) Promotion of Co-Operation and
Better and economical production is the aim of prudent
management. It can be possible only when there is industrial harmony between
management and workers. The two way communication promotes co-operation and
mutual understanding between the parties.
The downward communication helps the management to tell the
subordinates what management actually expects of them. The upward communication helps the workers in putting up their grievances, suggestions and reactions
before management which ultimately helps in achieving co-operation of
(6) Establishment of Effective
Communication is the basis of direction and leadership. It
is an influencing process. By developing the skill of communication, a manager
can be a real leader of his subordinates. A good system of communication brings
them in close contact with each other and removes misunderstanding of all types
between the leader and his subordinates.
(7) Morale-Building and Motivation:
An efficient system of communication enables the management
to mould the attitude of the subordinates. Most of the conflicts in business
are not basic but are caused by misunderstood motives and ignorance of the
facts. Proper and timely communication between the interested parties reduces
the friction and minimizes that which may arise invariably. Communication
improves the human relations in the industry.
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